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Brand New Calgary Marketing Blog Is Now Open!

New Wave Media will be shutting down the New Wave Public Relations Blog and launching the New Wave Media Blog http://www.new-wavemedia.com/blog. The New Wave Media Blog will feature marketing news, tips, trick’s and ideas that will be sure to inspire you and get your hamster running!

Our goal is to inspire you and especially your business! We look forward to reading your comments and questions and to providing you with the information that you want without the SPAM!

Visit us today at http://www.new-wavemedia.com/blog!

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What is the next Big Online PR Tool after Twitter?

Acording to an article written in the IE Post “Since last year, when online PR became mainstream, rather than some niche notion, many PR agencies have been placing serious emphasis on these skills, and on several other dedicated professional bloggers (Eoin Kennedy of Slattery Communications is one).With some 75 per cent of pitches now including a digital element, Edelman is certainly not the only agency to have asked all its staff to undertake a course in online media.

However, it turns out that even Kelly is no zealot when it comes to the latest Big Thing in digital media. He predicts 2010 will be the start of the ‘‘hypecycle’’ for Foursquare, a new social networking tool that enables users to locate their friends in their vicinity. Kelly will not be on this particular bandwagon.

‘‘Brand managers will just get a little bored and start to question return on investment, given that three years will have passed and people will start to realise that there’s a bit of the Emperor’s New Clothes syndrome associated with social media. At this stage, I’d take a look at what new tools are about and the time commitment involved to get value out of them,” said Kelly.

Kelly emphasised that the most important thing to get right with online PR was not so much the platform, but the creative idea.

‘‘Organisations will start this year to get less obsessed about what site they’re on and focus more on whether the content they’re producing or the interactivity, especially around customer service, is engaging.”

He doesn’t overplay the role of PR people in managing the online space for clients. Companies themselves are best equipped to use whatever online tools suit them, he said……(Read More)

Read More »

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Social Media: Public Relations most exciting tool for 2010

According to an article written by Christine Perkett “One of the most exciting things to happen to PR is social media.” I couldn’t agree mong agencyre! Social media has allowed PR communicators like myself to have a more direct communication/conversation with our target audiences, more accurate measurement tools giving us the ability to show additional ROI to our clients as well as the ability to reach our target audience’s at work, on the road, at the gym and beyond! The television, newspaper and radio are no longer the main platform’s for PR pros to spread their messages!

“According to Christine, here are some expected changes to PR in 2010:

  1. Social media returns the P in PR to “people” – going well beyond “promotion”: It’s an exciting time to see PR going back to people and relationships. Successful PR executives know how to build and maintain quality relationships – today, social media is a core part of making that happen.
  2. Great PR professionals become influencers in their own right: If you’re hiring an agency or an executive to handle your PR, make sure they’re talking – whether it’s on Twitter, a blog, video (Seesmic, YouTube, Vimeo etc.), Facebook, BlogTalkRadio, Utterli or others – building a positive community of their own and a reputation as smart, strategic and savvy experts that others listen to and trust.
  3. However, the myth that social media makes PR obsolete will be crushed: PR professionals who are good at what they do still have a special knack for understanding psychologies of effective messaging and relationship building, the intricacies of good timing and the difference between effective promotion and positioning and outright spamming. If the marketing activity on Twitter is any indicator, good PR is certainly still needed.
  4. Transparency in business communications will weed the great PR executives from the bad: With the advent of transparency, open communication and the integration of social media into everything that we do, our industry can’t help but weed out the good from the bad. It will become very obvious in 2010 who the truly talented communicators and messaging mavens are. The rest will be finding new jobs.
  5. Businesses will see more value than ever from PR and marketing: The bottom line – good PR will be easier to identify, meaning businesses such as yours can spend marketing dollars more wisely than ever. It’s easy to see if the PR professionals you hire or work with are respected, listened to and influential, making PR more honest, real and effective for your business”

Source: Small Business Trends

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Happy 2010 - Is your Marketing Communciations Strategy ready for 2010?

Out with the old and in with the new….right? Now that we have said farewell to 2009 and are well on our way in 2010, we have made sure that we have prepared a brand new marketing communication strategy for 2010 that will push our brand, business and messages directly in the faces of our target audiences! This all sounds fantastic but, if you have yet to plan your marketing strategy for 2010, you still have time to grab a piece of your target audience pie.

The marketing world has taken over the Internet and with that we have seen the creation of thousands of online platforms that give us (the marketing expert) the ability to send your message right to your target audience’s door (or email inbox).

For a marketing communications plan that works for you and especially your business, please do not hesitate to ask for guidance. We are here to answer any questions you may have and to assist or take on the responsibility of planning your marketing communications strategy for the remainder of 2010! Have no fear, New Wave Media is here to help!

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Jingle Bells and Stock the Shelves Food Drive

News Release

For Immediate Release

December 2, 2009

Media Contact: New Wave Media

Phone: (403) 980-5847

Email: tara@new-wavemedia.com

 

Jingle Bells and Stock the Shelves Food Drive In Support of the

Calgary Inter-Faith Food Bank

 

Calgary Businesses Working Together to Feed our City’s Hungry

 

Calgary, AB (December 2, 2009) - It is no surprise that charities and other non-profit organizations suffer during economic downturns.  Although the economy is on the mend, public and private donations have yet to rebound and individuals are reluctant to donate as much as they have in the past. Many charities such as The Calgary Inter-Faith Food Bank have seen an increase in visitors and are in desperate need of support this holiday season.

 

“It is important for us to make sure that no one goes hungry this Christmas” says James Agnew, President Signature Kitchen Builders Inc. “We have rallied many Calgary businesses to partner with us in the hope that by providing multiple food drop-off locations, together we can gather enough food to feed Calgary’s hungry this year!”

 

We would like to invite you to join us December 4th - 17th on our mission to feed Calgary’s hungry by donating a food item at one of our many drop-off locations around the city.

                                                                                                                        

 

Who: Jingle Bells and Stock the Shelves business partners in collaboration

with the Calgary Inter-Faith Food Bank

What: The goal is to gather food donations at our many food drop-off locations

in and around Calgary

When: December 4th - 17th, 2009. Drop-off hours vary by location

Where: Please visit our online Event Page to find the drop off location nearest you!

http://www.signaturekitchenbuilders.com/jingle-bells-and-stock-the-shelves-food-drive

Why: To provide enough food to feed Calgarians in need this Holiday Season

 

About the Calgary Inter-Faith Food Bank:

 

The Calgary Food Bank is a crisis facility to feed Calgarians in need. Individuals and families receive hampers containing enough food for approximately one week to a maximum of six hampers per year.

 

We are able to provide food and resources every day because of the dedication and compassion of our volunteers. Last year, more than 3,821 individual and group volunteers gave an amazing 75,765 hours of their time to help us feed the hungry.

 

For more information about the Jingle Bells and Stock the Shelves Food Drive, please contact Tara Deda or Jonathan Molina at (403) 980-5847 or tara@new-wavemedia.com.  

 

You may also wish to visit www.calgaryfoodbank.com or www.signaturekitchenbuilders.com for more information.

 

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PDF News Release: Jingle-bells-and-stock-the-shelves

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Client News: Personal Trainer Paul Anthony to Train Holly Smith in Weight Loss Challenge Contest

 

 

 

 

Calgary Contestant selected for Breakfast TV’s Weight Loss Challenge

Calgary, Alberta (September 16th , 2009) – DreamBody Video Series President Paul Anthony announced today that Holly Smith has been selected as the Dream Team Contestant for Breakfast Television’s Weight Loss Challenge. “Holly will be the perfect contestant for the Dream Team” stated Anthony, “She has the determination and desire, which are must have qualities when it comes to shedding unwanted pounds.” Holly, who is a single mother, will start the challenge this October 2009.

“My first & main goal – THIS IS IT! (As the genius Michael Jackson said) After trying almost everything out there, this is my last stop. I will reach my goal weight, I will go further with my weight loss and fitness than I have ever thought possible, and I will NEVER go back!” commented Smith. “Long term, I want to teach & raise my daughter to create her own “ultimate balance”. I want her to grow up with the knowledge, strength, courage, skill & tools to be the best that she can be in her education, nutrition, fitness, and most importantly, her “me things”. The general public can follow Holly’s journey on the DreamBody Video Series website, as she will be blogging on a regular basis.

About the DreamBody Video Series:
The DreamBody Video Series is a five part educational fitness program designed to get you the DreamBody that you have always wanted. Developed by Paul Anthony, one of North America’s leading Personal Fitness Trainers, and utilizing Mind Gym, the program will take your body from where it is now, to where you want it to be! Focused, determined, and inspirational, this video series is unlike anything that you have ever seen on the market today.

For more information about this News Release please contact New Wave Public Relations at (403) 980-5847 or info@new-wavepr.com. For additional information about the DreamBody Video Series please log on to www.dreambodyguaranteed.com.

About New Wave Public Relations:
New Wave Public Relations is a full service public relations agency that specializes in servicing small to mid-sized companies that are eager to grow their businesses and increase market share. No matter what message you would like to convey, no matter if you are one person with a vision or a company with a marketing mission, we are dedicated to creating a communications program that works for and with you.

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Personal Trainer Paul Anthony to Train Holly Smith in Weight Loss Challenge Contest

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Search Engine Optimization (SEO): 6 Steps to Help Boost your Facebook Page Ranking

Do you have a Facebook page or are you thinking of creating one? Do yourself a favor and be proactive in setting your page up, so users can find you when they are looking. Whether you are setting up your first page, or tweaking an old one,  the following tips can help you rise to the top of the search results.

1) Use your brand for your Facebook page name

When naming your Facebook page, you only have one shot at giving it a “name.”  This is what shows up as the title of the page and is created when first setting a page up. This is currently the largest indicator for Facebook search and is make or break for your page being found.

2) Build your following

If the Facebook page name is top criteria for being found in Facebook search, the fan count is second place. If you have the same name as other pages (which is a common occurrence), the page with more followers should show up first. Leverage Facebook Ads to help build a following as advertising your pages can help boost fans of your page. You can also leverage employee profiles or groups that you are a part of to really help boost your group numbers.

3) Create a branded Facebook username

While this may not play a major role in being found within the internal Facebook search, the URL structure can play an important role in getting ranked in the major search engine results pages.  Being found within these pages can clearly help to boost your fan following from those who may be searching outside of Facebook. While we have not seen a direct correlation between usernames and internal Facebook rankings, having a keyword rich username could an indicator in the future and would be considered best practice.

4) Create fresh content regularly

Wall posts, events and “posts by everyone” can now be displayed in Facebook Search. By creating regularly updated content, you will significantly increase your chances for being shown.  Simple wall posts with branded keywords or branded events will give you extra visibility in the new real time Facebook Search.

5) Fill in all information about your brand/company

Whether it be the information boxes, mission statements, website or descriptions these could be indicators down the road. While the information isn’t currently helping your pages show in Facebook results pages, it can also help those pages in external Search Engines as most page content is indexed. The more relevant the content, the better. While these sections might not play a role in internal Facebook ranking, there is evidence that it can help the ranking of groups.  This could be applied to pages in the future (and should IMO).

6) Spend a little time optimizing your site for bing

If you need one reason to pay attention to Bing, it could be for the sole fact that it displays the web results in Facebook Pages. You will always find those web results at the bottom of the Facebook Search, so spend a little time working your site for Bing and you could see a big payoff from the Facebook search platform.

These tips should help your visibility in Facebook search and help to take your fan page to new heights!

Article Source: Search Engine Land - Greg Finn

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Client News: Signature Kitchen Builders Calgary Introduces the “Selection Centre”

News Release
For Immediate Release
November 17, 2009

 

     

Signature Kitchen Builders Calgary Introduces the “Selection Centre”
Custom Kitchen Design made easy by Calgary Kitchen Manufacturer

Calgary, Alberta (November 17, 2009) - Signature Kitchen Builders President James Agnew announced today that a custom kitchen design centre formally named “The Selection Centre” will be incorporated into their newly renovated Calgary office. The new Selection Centre will not only demonstrate the latest in kitchen design applications, it will showcase state-of-the-art multi-media to enhance the kitchen design experience.

“The goal of the Selection Centre is to provide our clients with an intimate one-on-one experience so they can feel comfortable asking questions, making kitchen design decisions and feeling “at ease” with the entire kitchen selection process” says Agnew. “Not only are we proud of the newly designed Selection Centre space, we couldn’t be happier to showcase our wide selection of Calgary-made cabinetry to our clients in this care-free environment.”

The Signature Kitchen Builders Selection Centre will feature a variety of Calgary-made cabinetry, top-of-the-line hardware and kitchen design styles as well as provide a creative space for clients while enduring the kitchen design process.

To make an appointment for a private consultation at the Calgary based Selection Centre, please contact Terra Cleary at (403) 455-5767. You may also wish to visit us online at www.signaturekitchenbuilders.com to send an appointment request via our online form.

About Signature Kitchen Builders Inc:
Signature Kitchen Builders is a manufacturer and distributor of quality residential cabinetry across Southern Alberta. We are proud to announce that our cabinetry is built in Calgary, Alberta! With over 25 years of experience in the kitchen industry, Signature Kitchen Builders continues to provide professional and superior service that you can rely on!

About New Wave Public Relations:
New Wave Public Relations, an arm of the New Wave Media family of companies, is a public relations agency located in Calgary, Alberta. Our approach entails identifying key messages about your company, product or service, then presenting these messages persuasively and professionally to the most relevant media. Visit us online at www.new-wavemedia.com.

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PDF News Release: Signature Kitchen Builders Selection Centre

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Client News: Dream Team member Miryah Jade in IMPACT Magazine

 DreamBody Video Series Dream Team member Miryah Jade is featured in the November/December issue of IMPACT Magazine.

“Miryah’s story is truly inspirational” says Paul Anthony, Miryah’s personal trainer. “She pushed herself every day and it paid-off! She won a major World championship and to top it off, it was her second competition ever!”

To view the article, please click on the following link: IMPACT Magazine page 16

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Green Machine Takes New Tangent on Wastewater Reuse

By Jonathan Molina

The idea came to Jason Snydmiller while he was on the island of Borneo. At the time, Snydmiller had learned that the super-major – one of the six largest non-state-owned energy companies – he was under contract to would promptly fine any contractor that left oil in local waters. Although it seemed callous then, the rule was essential, since locals depended on the water for fishing and prawn farming, among other uses.

Unit on the Cascade Water & Wastewater System (CWWS) rig.

Unit on the Cascade Water & Wastewater System (CWWS) rig.

“I started thinking about being able to recover the hydrocarbons from water on a location or lease, and re-using or disposing of the water onsite without contaminating the environment,” says Snydmiller. The idea stuck. Today, two-year-old Tangent Environmental Technologies Ltd. offers oil and gas producers a portable wastewater treatment system that allows water to be recycled or disposed of, on- or offsite. Self-contained in a 20-foot sea container, the Cascade Wastewater System is a modular unit that uses a series of filters to scrub hydrocarbons and other contaminants from surface wastewater.

 

Automation Keypad
The company says the system removes detergents and naturally occurring radioactive materials, while reducing sulphates, nitrates, phosphates, chlorides and such trace metals as calcium, sodium and magnesium. As for removing hydrocarbons, Snydmiller says the Cascade system can achieve 99.8% efficiency, processing up to 110 cubic metres per day (m³/d) of water. When the processing is done, the user is left with filtered water clean enough to safely put into city sewers, he says. Yet, that option won’t be open to most oilpatch users, whose choices for disposing of the treated water will likely come down to two options: onsite disposal or recycling.

Automation Keypad

Automation Keypad

“But our preference is to reuse the water,” Snydmiller says. “You could put it into the mudtanks for making drilling mud or into the rig tank for other re-use. You could also take it with you to the next [drilling] location, you could re-use it for agricultural purposes.”

On the other hand, there’s an option that avoids having to truck water at all. Described by Tangent as atomization, this mode of onsite disposal involves heating the now-filtered wastewater to about 302°F, converting it to a fine mist and dissipating it onsite, avoiding the need for trucking. With the Cascade system, an operator should be able to dispose of 34-37 m³/d of water through atomization, although local temperature and humidity affect efficiency of the process.

At present, Tangent is working on two major American projects in California’s Bakersfield region, and in Arkansas. In California, the company is currently testing the water quality and ability to process produced water. The objective of the project would be to employ the technology, take the produced water to potable so that it can be used for agricultural purposes. Water has always been an important concern within California’s agricultural scene. According to Jim Beck, Kern County Water Agency general manager, in 2009 California water issues will be more important than ever.

“I can’t emphasize enough that we really are at a turning point for California water,” Beck said. “I think we are currently enduring the worst crisis that water users have ever faced and how we face this crisis over the next two to three years will not only shape agriculture but the whole state’s economy.”

Inside the CWWS trailer

Inside the CWWS trailer

The 400-mile Central Valley is many things: the world’s largest agricultural area; the “salad bowl”, where half of the country’s vegetables are grown. But this year, with water shortages of a severity unseen for decades, many farmers and others are echoing the recent words of U.S. Department of Energy Secretary Steven Chu that, if current weather patterns continue, Californian agriculture could disappear. “We are confident that the testing of our systems and the employment of our technology in this region will greatly impact and assist the current water issues in California,” stated Snydmiller.

“Water treatment is a severe and dire issue right now in the area, we only hope that we can help.”

The growing oil and gas plays in Arkansas present a different wastewater issue. Concern in this region falls within the volume of water that’s being stored in temporary surface pits until a cost efficient, liability free method of recovery or disposal is accepted, which at the moment, is virtually non-existent. Tangent feels it could implement its current systems’ footprint on a trial basis, to prove the technology, then design the system needed on a larger scale to handle the volumes of water being produced. “The Arkansas State regulations are some of the most progressive in the country at this time, which in turn opens up many opportunities to be able to enter the market and help recycle, reuse and dispose of the water that’s the result of growing drilling programs,” stated Snydmiller.

The Arkansas Oil & Gas Commission’s mission is to prevent waste, encourage conservation and protect the ownership rights associated with the production of oil, natural gas and brine while protecting the environment during the production process. The agency conducts monthly hearings to review and approve proposed rules and regulations; creates drilling and production units and establishes oil and gas production field rules to protect correlative rights, protect the oil- and gas-producing reservoir, prevent waste resulting from overproduction and establish a defined area for the sharing of production proceeds and production costs. Tangents’ technology is currently being assessed by two major operators in the Arkansas area for wastewater issues. Their hope is to be involved in the near future as an equipment provider which will assure new technology and employment in the region.

“There is not an aggressive enough approach to solving wastewater issues’ and there are a lot of existing technologies, including our own that can deal with these problems, in a cost saving manner providing a better world for the next generation,” Snydmiller said. “We know that the pressure that we are putting on our freshwater supplies can be greatly reduced and water that is being disposed of in a very irresponsible manner can be now reused for the benefit of both environment and industry.”

Acknowledgments: The author wishes to thank Tangent Environmental Technologies Ltd., of Calgary, Canada, for its assistance on this article, particularly president & CEO Jason Snydmiller. Contact: 403-730-3410 or www.tangentet.com

Author’s Note: Jonathan Molina is a vice president and managing director of New Wave Media Inc., a marketing and public relations company in Calgary, Canada.

To access this Article, go to:
http://www.waterworld.com/WaterWorld/en-us/index/display/article-display.articles.water-wastewater-international.volume-24.Issue_5.Regional_Spotlight.North_America___The_Caribbean.Green_Machine_Takes_New_Tangent_on_Wastewater_Reuse.html

PDF Article Link: green-machine-takes-new-tangent-on-wastewater-reuse

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